--- title: blog | Influence Crafters (3) description: Waves & Waves by Influence Crafters—your go-to blog for expert insights on TV and radio advertising. Amplify your brand and drive local business growth. (3) image: https://i-crafters.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20%28300%20x%20175%20px%29%20%281200%20x%20628%20px%29%20%281%29.png --- [Skip to content](https://www.getdspconnect.com/blog/author/influence-crafters/page/3#main-content) [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=100&height=100&name=DSP%20Connect%20Logo.png)](https://getdspconnect.com) - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) Open main navigation Close main navigation - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) - [Get Started →](https://portal.getdspconnect.com/launch-client.html) [Get Started →](https://portal.getdspconnect.com/launch-client.html) # Waves & Waves Blog Helping businesses ride the power of broadcast marketing. ![1280px-TuneIn_Logo_2018](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/1280px-TuneIn_Logo_2018.webp) ![Sirius_XM_logo_2023](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Sirius_XM_logo_2023.webp) ![New-York-Times-logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/New-York-Times-logo.webp) ![Roku Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Roku%20Logo.webp) ![Peacock Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Peacock%20Logo.webp) ![Hulu Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Hulu%20Logo.webp) ![Paramount Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Paramount%20Logo.webp) ![Disney Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Disney%20Logo.webp) ![ESPN Plus Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/ESPN%20Plus%20Logo.webp) ![own-logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/own-logo.png) ![Netflix Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Netflix%20Logo.webp) [First](https://www.getdspconnect.com/blog/author/influence-crafters/page/1) [Prev](https://www.getdspconnect.com/blog/author/influence-crafters/page/2) [1](https://www.getdspconnect.com/blog) [2](https://www.getdspconnect.com/blog/author/influence-crafters/page/2) [3](https://www.getdspconnect.com/blog/author/influence-crafters/page/3) Next Last [![How TV and Radio Ads Influence Customer Buying Decisions](https://i-crafters.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20%28300%20x%20175%20px%29%20%281200%20x%20628%20px%29%20%285%29.png)](https://www.getdspconnect.com/blog/how-tv-and-radio-ads-influence-customer-buying-decisions) ## [How TV and Radio Ads Influence Customer Buying Decisions](https://www.getdspconnect.com/blog/how-tv-and-radio-ads-influence-customer-buying-decisions) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Mar 3, 2025 11:00:00 PM Advertising plays a pivotal role in shaping consumer behavior, and TV and radio continue to be power... [Read more](https://www.getdspconnect.com/blog/how-tv-and-radio-ads-influence-customer-buying-decisions) [![How Local Businesses Can Use TV and Radio to Outshine Big Brands](https://i-crafters.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20%28300%20x%20175%20px%29%20%281200%20x%20628%20px%29%20%283%29.png)](https://www.getdspconnect.com/blog/how-local-businesses-can-use-tv-and-radio-to-outshine-big-brands) ## [How Local Businesses Can Use TV and Radio to Outshine Big Brands](https://www.getdspconnect.com/blog/how-local-businesses-can-use-tv-and-radio-to-outshine-big-brands) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Mar 3, 2025 3:00:00 AM Many local business owners assume they can’t compete with big brands when it comes to advertising. [Read more](https://www.getdspconnect.com/blog/how-local-businesses-can-use-tv-and-radio-to-outshine-big-brands) [![January 2025 Nielsen Total TV & Streaming Snapshot](https://i-crafters.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20%28300%20x%20175%20px%29%20%281200%20x%20628%20px%29%20%281%29.png)](https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot) ## [January 2025 Nielsen Total TV & Streaming Snapshot](https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Feb 26, 2025 3:43:54 PM The January 2025 edition of Nielsen’s Total TV & Streaming Snapshot reflects a dramatic shift in... [Read more](https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot) [![The Science Behind Effective TV and Radio Ads](https://i-crafters.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20%28300%20x%20175%20px%29%20%281200%20x%20628%20px%29%20%281%29.png)](https://www.getdspconnect.com/blog/the-science-behind-effective-tv-and-radio-ads) ## [The Science Behind Effective TV and Radio Ads](https://www.getdspconnect.com/blog/the-science-behind-effective-tv-and-radio-ads) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Feb 26, 2025 2:29:01 PM Advertising is both an art and a science, and when it comes to TV and radio, understanding the psych... [Read more](https://www.getdspconnect.com/blog/the-science-behind-effective-tv-and-radio-ads) [![](https://i-crafters.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20%28300%20x%20175%20px%29%20%281200%20x%20628%20px%29%20%282%29.png)](https://www.getdspconnect.com/blog/why-tv-and-radio-advertising-still-work-for-local-businesses) ## [Why TV and Radio Advertising Still Work for Local Businesses](https://www.getdspconnect.com/blog/why-tv-and-radio-advertising-still-work-for-local-businesses) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Feb 26, 2025 1:49:38 PM In an era dominated by digital marketing, many local business owners wonder whether traditional adve... [Read more](https://www.getdspconnect.com/blog/why-tv-and-radio-advertising-still-work-for-local-businesses) **Access** [Help Desk](https://helpdesk.getdspconnect.com/en) Client Login [Affiliate Signup](https://getdspconnectcom-998a.endorsely.com/) **Comparison** [DSP Connect vs StackAdapt](https://www.getdspconnect.com/dsp-connect-vs.-stackadapt) [DSP Connect vs Google DV360](https://www.getdspconnect.com/dsp-connect-vs-google-dv360) [DSP Connect vs The Trade Desk](https://www.getdspconnect.com/dsp-connect-vs-the-trade-desk) [DSP Connect vs Choozle](https://www.getdspconnect.com/dsp-connect-vs-choozle) [DSP Connect vs Amazon DSP](https://www.getdspconnect.com/dsp-connect-vs-amazon-dsp) [DSP Connect vs Basis Technologies](https://www.getdspconnect.com/dsp-connect-vs-basis-technologies) [DSP Connect vs Simpli.fi](https://www.getdspconnect.com/dsp-connect-vs-simpli.fi)   **Site Navigation** [Sitemap](https://i-crafters.com/sitemap.xml) [Policies & Procedures](https://i-crafters.com/policies-procedures-influence-crafters) [Privacy Policy](https://i-crafters.com/privacy-policy-influence-crafters)     [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=150&height=150&name=DSP%20Connect%20Logo.png "DSP Connect Logo")](https://i-crafters.com/logo.png) Execute across premium inventory with targeting, retargeting, and full attribution in one platform. [linkedin-in icon](https://www.linkedin.com/company/influencecrafters) [twitter icon](https://twitter.com/InCrafters1) [instagram icon](https://www.instagram.com/incrafters/) [Follow us on Facebook](https://www.youtube.com/channel/UCYuwOdcS5rS17WtQZRqBFug)