---
title: "Case Study: How Our Multi-Channel Strategy Outperforms Industry Benchmarks"
description: Discover how our multi-channel ad strategy using radio pre-roll and display ads outperformed industry benchmarks, reducing CPA by 18.9x.
---

[blog](https://www.getdspconnect.com/blog)

# [Case Study: How Our Multi-Channel Strategy Outperforms Industry Benchmarks](https://www.getdspconnect.com/blog/case-study-how-our-multi-channel-strategy-outperforms-industry-benchmarks)

 Written by [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) | Mar 7, 2025 8:47:15 PM

## We Are Our Own Best Case Study

At Influence Crafters, we don’t just advise clients on marketing strategies—we actively test, refine, and optimize them for ourselves first.

We tested a **multi-channel approach** using **radio pre-roll podcast ads and display ads**, which delivered **exceptional engagement and cost-efficiency**, significantly outperforming industry standards.

Our goal for this campaign was to **reach and convert business owners—a highly challenging audience in the B2B space—by maximizing ad effectiveness, lowering acquisition costs, and driving high-intent traffic.**

This case study explores how our strategy achieved a **CPA 18.9x lower than the B2B industry benchmark** while exceeding our performance expectations.

## Where Our Podcast Ads Were Placed

To maximize engagement and reach **high-intent business and personal development audiences**, we strategically placed our **radio pre-roll ads** on **top-tier finance and leadership podcasts**, including:

- [**Squawk on the Street**](https://www.cnbc.com/squawk-on-the-street/)
- **Closing Bell**
- [**Mad Money with Jim Cramer**](https://www.cnbc.com/mad-money/)
- **Power Lunch**
- **CNBC's Money Movers**
- [**Karen Hunter is Awesome**](https://podcasts.apple.com/us/podcast/karen-hunter-is-awesome/id1781694500)
- [**The School of Greatness**](https://lewishowes.com/sogpodcast/)

By aligning our ads with these influential shows, we ensured our message reached **engaged listeners actively seeking financial insights, market updates, and personal growth strategies**—driving **higher conversion rates and stronger brand recognition.**

Industry benchmark data for Google Display Ads is sourced from [WordStream’s Google Ads Industry Benchmarks](https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks).

## Performance Breakdown: Our Radio Pre-Roll vs. B2B Industry Benchmarks for Google Display Ads

| **Metric** | **Our Radio Pre-Roll Ads** | **B2B Industry Average for Google Display Ads (2024)** | **Performance Difference** |
| --- | --- | --- | --- |
| **Click-Through Rate (CTR)** | **2.42%** | **0.46%** | **425% higher for radio** |
| **Cost Per Click (CPC)** | **$1.72** | **$0.79** | **55% lower for Google Display** |
| **Cost Per Listener (CPL)** | **$0.04** | **N/A** | **Radio provides massive reach at a low cost** |
| **Listen-Through Rate (LTR)** | **100%** | **N/A** | **Full ad exposure for every listener** |
| **Cost Per Action (CPA)** | **$6.87** | **$130.36** | **18.9x lower CPA than industry average** |

## Key Takeaways: Why Our Strategy Wins

### 1. Our Cost Per Action (CPA) Is 18.9x Lower Than the B2B Industry Benchmark

- The **B2B industry average CPA is $130.36 per action**—but **we’re driving conversions at just $6.87 per action**.
- That’s a **94.7% lower cost per action**, proving that our multi-channel strategy is **far more efficient than traditional B2B advertising.**

### 2. Our Radio Ads Drive Engagement 5.3x Higher Than Industry Benchmarks

- Our **Click-Through Rate (CTR) of 2.42%** is **5.3x higher** than the **B2B Google Display Ads industry average of 0.46%**.
- **High engagement = more clicks, more leads, and better ROI** for every dollar spent.

### 3. Google Display Industry Average Has a Lower CPC, but Radio Pre-Roll Clicks Have Higher Intent

- **Google Display CPC (B2B avg.):** **$0.79**
- **Our Radio Pre-Roll CPC:** **$1.72**
- While display ads **generate clicks at a lower cost**, **radio listeners are more engaged and take more meaningful actions**.
- **Higher CPC can be justified if it leads to better conversion rates**, which we see with our pre-roll campaigns.

### 4. 100% Listen-Through Rate (LTR) Ensures Full Ad Exposure

- Unlike **skippable YouTube ads or ignored display banners**, **our radio pre-roll ads are fully listened to before a podcast episode begins**.
- Our **100% Listen-Through Rate (LTR)** ensures that **every listener hears our full message**, making radio a **top-tier branding and conversion channel**.

### 5. A Multi-Channel Strategy Maximizes Performance

- **Google Display (B2B average)** provides **cost-efficient awareness**.
- **Radio Pre-Roll** delivers **high-intent clicks and conversions**.
- **By combining both**, we create a **cost-effective, highly engaging strategy** that beats industry norms.

## Real-World Applications: How We Apply This for Clients

📌 **B2B Lead Generation:** For businesses selling **high-ticket services**, **radio pre-roll generates engaged traffic**, while **Google Display supports retargeting and awareness**.

📌 **Brand Awareness:** Digital display ads are an **affordable way** to get your business in front of thousands of potential customers.

📌 **High-Intent Conversions:** **Radio pre-roll ads significantly outperform display ads** in engagement and conversion intent.

📌 **Full-Funnel Optimization:** We track **which channel brings the highest quality leads** and **shift ad spend to maximize ROI**.

## The Bottom Line: Why Our Clients Trust This Strategy

We are **our own best case study**.

We don’t just recommend strategies—we **prove they work first** before implementing them for clients.

🚀 **Want to see similar results for your business? Let’s build a custom multi-channel strategy that fits your goals.**

### **Let’s Talk Strategy – Book a Consultation Today!**

[View full post](https://www.getdspconnect.com/blog/case-study-how-our-multi-channel-strategy-outperforms-industry-benchmarks)

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