--- title: "Home Services Case Study: How Our Retargeting TV Campaign Drove Conversions & High ROAS" description: Discover how our CTV retargeting campaign boosted conversions, reduced CPA, and achieved a 5.33x ROAS for a home service brand. image: https://i-crafters.com/hubfs/2025_Social_Posts_-_IC_-_Viewership-wide-3.jpeg --- [Skip to content](https://www.getdspconnect.com/blog/case-study-how-our-retargeting-tv-campaign-drove-conversions-high-roas#main-content) [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=100&height=100&name=DSP%20Connect%20Logo.png)](https://getdspconnect.com) - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) Open main navigation Close main navigation - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) - [Get Started →](https://portal.getdspconnect.com/launch-client.html) [Get Started →](https://portal.getdspconnect.com/launch-client.html) [All posts](https://www.getdspconnect.com/blog/all) March 11, 2025 # Home Services Case Study: How Our Retargeting TV Campaign Drove Conversions & High ROAS By  [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters)  ·  2 minute read ## **Leveraging TV Retargeting for Increased Sales** At **Influence Crafters**, we tested a **TV streaming retargeting campaign** to evaluate how Connected TV (CTV) advertising could improve conversions and return on ad spend (ROAS) for a **home repair service**. By serving ads to audiences who had already engaged with the brand, we aimed to **increase purchase intent and drive high-value conversions**. The campaign ran across premium streaming platforms like **Hulu, Paramount, USA Network, Peacock, ESPN, and TBS**, ensuring high visibility among engaged viewers. --- ## **Campaign Performance Overview** | **Metric** | **Result** | | --- | --- | | **Impressions** | 10,031 | | **Reach** | 5,303 | | **Conversions** | 17 | | **Cost Per Event (Conversion)** | $19.42 | | **Return On Ad Spend (ROAS)** | 5.33x | | **Average Purchase Price** | $108.06 | | **Cost Per View (CPV)** | $0.033 | | **Cost Per Click (CPC)** | $1.37 | 🚀 **Key Takeaway:** The campaign successfully reached over **5,300 unique viewers**, generating **17 conversions at a cost of $19.42 per event**, and achieving a **5.33x ROAS**. --- ## **How This Compares to Google Display Network (GDN) Benchmarks** To better understand the effectiveness of TV retargeting, we compared our results to **Google Display Network (GDN) industry benchmarks**, using data from **WordStream’s Google Ads Industry Benchmarks**. | **Metric** | **Our TV Retargeting Campaign** | **Google Display (B2B Industry Average)** | **Difference** | | --- | --- | --- | --- | | **Click-Through Rate (CTR)** | N/A (CTV doesn’t track direct CTR) | **0.46%** | N/A | | **Cost Per Click (CPC)** | **$1.37** | **$0.60** | **+128% higher for TV retargeting** | | **Cost Per Action (CPA)** | **$19.42** | **$116.17** | **6x lower for TV retargeting** | | **Return on Ad Spend (ROAS)** | **5.33x** | **N/A** | **TV retargeting directly tracks revenue impact** | 🔹 **Lower CPA for TV Retargeting (6.7x lower than GDN)** - **GDN’s industry average CPA for home goods is $116.17**, while our **TV retargeting campaign achieved $19.42 per conversion**—a massive improvement in cost efficiency. - **Takeaway:** Retargeting high-intent viewers with TV ads significantly reduces acquisition costs. 🔹 **Higher CPC on TV Retargeting ($1.37 vs. $0.79 for GDN)** - TV retargeting **costs more per click**, but these clicks are **more valuable** as they come from audiences already familiar with the brand. - **Takeaway:** While GDN provides cheaper clicks, TV retargeting ensures **higher-quality conversions**. 🔹 **ROAS is Directly Tracked in TV Retargeting (5.33x)** - GDN industry benchmarks don’t typically report **direct return on ad spend (ROAS)**, making **CTV retargeting a more transparent and trackable performance channel**. - **Takeaway:** If a business is **focused on revenue-driven outcomes**, TV retargeting offers **better tracking and optimization potential**. --- ## **Campaign Highlights** ### **1. Retargeting Increased Purchase Intent** Instead of targeting cold audiences, we focused on **users who had already interacted with the brand**, leading to higher engagement and stronger conversions. ✅ **Higher conversion rates vs. traditional TV ads** ✅ **Targeted ads delivered on premium streaming networks** ✅ **Optimized reach to the most engaged users** 🔹 **Result:** The **purchase event conversion rate increased**, reinforcing that **retargeting is a powerful strategy for driving final sales decisions**. --- ### **2. Premium Streaming Platforms Ensured Quality Engagement** The campaign aired across a mix of **entertainment, sports, and lifestyle networks**, including: 📺 **Hulu, Paramount, USA Network, Peacock, ESPN, TBS, CBS, FOX, Univision, Adult Swim, AMC+, and more** 🔹 **Result:** The brand remained top-of-mind across **high-engagement streaming content**, reinforcing trust and familiarity with potential buyers. --- ### **3. Best Performing Days & Time Slots** By analyzing daily performance, we optimized ad placements for the highest engagement: ✅ **Most Conversions:** **November 10th, with a cost per conversion of $5.97** ✅ **Highest ROAS:** **November 2nd, at 7.70x return** ✅ **Top Time Slots:** **Late evenings and weekends performed best for home service conversions** 🔹 **Result:** Strategic placement adjustments **lowered conversion costs** and **maximized campaign efficiency**. --- ## **What This Means for Future TV Retargeting Campaigns** 🚀 **CTV Retargeting is a Game-Changer for High-Intent Audiences** Unlike traditional TV ads, **Connected TV (CTV) allows brands to serve ads to viewers who are already familiar with their services**, leading to **higher conversion rates and stronger ROAS**. 🚀 **Refining Timing & Audience Segments is Key** By analyzing **which days and times drive the best results**, brands can **optimize ad spend and improve efficiency**. 🚀 **Streaming Ads Are Scalable & Cost-Effective** With a **5.33x ROAS and an average cost per conversion of $19.42**, this campaign proved that **CTV retargeting is a powerful and scalable tool for service-based businesses**. --- ## **TV Retargeting Drives Results** This campaign showcased how **a targeted TV retargeting strategy can generate strong engagement, improve brand recall, and drive measurable conversions**. 📩 **Want to implement a high-impact TV retargeting strategy?** **Contact us to build a results-driven campaign tailored to your audience.** Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.getdspconnect.com/blog/case-study-how-our-retargeting-tv-campaign-drove-conversions-high-roas) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.getdspconnect.com/blog/case-study-how-our-retargeting-tv-campaign-drove-conversions-high-roas) [twitter icon](https://twitter.com/intent/tweet?url=https://www.getdspconnect.com/blog/case-study-how-our-retargeting-tv-campaign-drove-conversions-high-roas) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.getdspconnect.com/blog/case-study-how-our-retargeting-tv-campaign-drove-conversions-high-roas) [envelope icon](mailto:?body=https://www.getdspconnect.com/blog/case-study-how-our-retargeting-tv-campaign-drove-conversions-high-roas) ## 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