--- title: "Restaurant Case Study: How Our TV Advertising Campaign Drove High Engagement & Conversions" description: See how our CTV campaign drove 287 conversions at $5.01 CPA, outperforming industry benchmarks and boosting engagement for a pizza shop. image: https://i-crafters.com/hubfs/2025_Social_Posts_-_IC_-_Viewership-wide-10.jpeg --- [Skip to content](https://www.getdspconnect.com/blog/case-study-how-our-tv-advertising-campaign-drove-high-engagement-conversions#main-content) [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=100&height=100&name=DSP%20Connect%20Logo.png)](https://getdspconnect.com) - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) Open main navigation Close main navigation - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) - [Get Started →](https://portal.getdspconnect.com/launch-client.html) [Get Started →](https://portal.getdspconnect.com/launch-client.html) [All posts](https://www.getdspconnect.com/blog/all) March 11, 2025 # Restaurant Case Study: How Our TV Advertising Campaign Drove High Engagement & Conversions By  [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters)  ·  2 minute read ## **Testing TV Ads for Maximum Impact** At **Influence Crafters**, we set out to test a **TV streaming ad campaign** to see how well Connected TV (CTV) advertising could drive brand awareness and conversions. The campaign, designed for a **pizza shop**, ran across premium platforms like **Peacock, Roku, Hulu, CBS, and HGTV** and targeted two key audiences: ✅ **Families Looking for Dinner Options** ✅ **Late Night Diners and Young Adults** The goal was to measure **impressions, reach, cost efficiency (CPM), and direct conversions** while refining targeting based on real-time data. Here’s what we found. --- ## **Campaign Performance Overview** | **Metric** | **Result** | | --- | --- | | **Impressions** | 49,843 | | **Reach** | 41,572 | | **CPM (Cost per 1,000 Impressions)** | $28.86 | | **Conversions** | 287 | | **Cost Per Event (Conversion)** | $5.01 | | **Cost Per View** | $0.0289 | | **Cost Per Click (CPC)** | $1.19 | 🚀 **Key Takeaway:** Our campaign successfully reached over **41,500 unique viewers** with nearly **50,000 impressions**, driving **287 conversions at an average cost of $5.01 per event**. --- ## **How This Compares to Hospitality Industry Benchmarks** To assess performance, we compared our results against **Google Display Network (GDN) industry benchmarks for the hospitality sector**, using data from **WordStream’s Google Ads Industry Benchmarks**. | **Metric** | **Our TV Campaign** | **Hospitality Industry Benchmark (GDN)** | **Difference** | | --- | --- | --- | --- | | **Cost Per Click (CPC)** | **$1.19** | **$0.44** | **+170% higher for TV ads** | | **Cost Per Action (CPA)** | **$5.01** | **$99.13** | **19.8x lower for TV ads** | 🔹 **TV Ads Outperform in CPA (19.8x lower than GDN)** - **Hospitality industry CPA is $99.13**, while our **CTV campaign achieved $5.01 per conversion**, showing a significant cost reduction. - **Takeaway:** TV ads delivered strong engagement and conversions at a fraction of the cost compared to GDN. 🔹 **Higher CPC on TV Ads ($1.19 vs. $0.44 for GDN)** - TV ads cost **more per click**, but **these clicks convert at a much higher rate** than standard display ads. - **Takeaway:** **While GDN delivers cheaper clicks, TV advertising ensures higher-quality customer actions.** --- ## **What Worked: Campaign Highlights** ### **1. Smart Audience Targeting Increased Engagement** Our strategy focused on two key segments: 🎯 **Families Looking for Dinner Options** - Captured meal planners who were actively seeking restaurant solutions. 🎯 **Late Night Diners & Young Adults** - Engaged night owls who frequently order food delivery. 🔹 **Result:** A balanced distribution of impressions across both groups, ensuring high visibility during peak mealtime hours. --- ### **2. Premium Streaming Platforms Maximized Brand Exposure** The campaign aired on top-tier streaming networks, including: 📺 **Peacock, Roku, Hulu, CBS, A&E, Bravo, HGTV, AMC+, TBS, Adult Swim, Philo, and Xfinity** 🔹 **Result:** Strong brand presence across **high-engagement entertainment and news content**, ensuring the pizza shop remained top-of-mind with potential customers. --- ### **3. Data-Driven Adjustments Improved Cost Efficiency** By analyzing conversion data in real time, we refined **dayparting and channel selection** to improve performance. Key findings: ✅ **Best Conversion Rates:** Ads performed best **on weekends and late-night slots**. ✅ **Most Cost-Efficient Day:** **Nov 2nd** saw the lowest Cost Per Event at **$3.94**. ✅ **Highest ROAS (Return on Ad Spend):** The strongest return occurred on **Nov 9th, with a 2.97x ROAS**. 🔹 **Result:** Continuous optimization led to better conversions and **maximized efficiency for every dollar spent**. --- ## **What This Means for Future TV Advertising Campaigns** 🚀 **CTV Ads Drive Real Engagement & Sales** Unlike traditional TV ads, **Connected TV (CTV) allows precise audience targeting**, leading to **higher conversions and measurable ROI**. 🚀 **Refining Audiences and Timing Is Key** The best results came from **analyzing audience behaviors** and adjusting placements accordingly. 🚀 **Streaming Ads Are a Scalable Solution for B2C Brands** With **lower costs per event ($5.01) compared to industry benchmarks**, this proves that **CTV ads can be a cost-effective and scalable acquisition channel**. --- ## **Final Takeaway: TV Ads Work—When Done Right** This campaign showcased how **a data-driven TV advertising strategy can generate strong engagement, improve brand awareness, and drive direct conversions at scale**. 📩 **Want to maximize your ad spend with CTV?** **Contact us to build a results-driven campaign tailored to your audience.**   Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.getdspconnect.com/blog/case-study-how-our-tv-advertising-campaign-drove-high-engagement-conversions) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.getdspconnect.com/blog/case-study-how-our-tv-advertising-campaign-drove-high-engagement-conversions) [twitter icon](https://twitter.com/intent/tweet?url=https://www.getdspconnect.com/blog/case-study-how-our-tv-advertising-campaign-drove-high-engagement-conversions) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.getdspconnect.com/blog/case-study-how-our-tv-advertising-campaign-drove-high-engagement-conversions) [envelope icon](mailto:?body=https://www.getdspconnect.com/blog/case-study-how-our-tv-advertising-campaign-drove-high-engagement-conversions) ## 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