---
title: How to Use TV and Radio to Promote Special Events and Grand Openings
description: Learn how to use TV and radio ads to promote special events and grand openings. Maximize attendance with proven strategies, expert insights, and case studies.
image: https://i-crafters.com/hubfs/Affordable%20Local%20Video%20Production%20Cost%20%281%29.png
---

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 April 14, 2025

# How to Use TV and Radio to Promote Special Events and Grand Openings

 By  [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters)  ·   2 minute read

For local businesses, **TV and radio remain two of the most effective ways to generate excitement and attendance for special events and grand openings**.

While digital marketing plays a role, traditional media offers **broad reach, high credibility, and an ability to drive local engagement faster than online platforms**. 

### **Why TV and Radio Are Effective for Event Promotion**

#### **1. Mass Reach and Local Impact**

- **TV reaches 96% of U.S. households**, making it an excellent tool for promoting high-profile local events (**Nielsen Total Audience Report**).
- **Radio reaches 90% of adults weekly**, ensuring repeated exposure to event promotions during commute times (**Edison Research**).
- **Local TV and radio stations have dedicated community event segments**, providing businesses with added credibility and visibility.

#### **2. High Engagement and Trust**

- **56% of consumers trust TV ads more than digital ads**, making them more likely to take action on event promotions (**Kantar Media**).
- **Live radio endorsements from DJs increase event attendance by up to 34%**, as listeners trust local hosts’ recommendations (**Radio Advertising Bureau**).
- **TV commercials that include storytelling elements lead to a 40% higher event recall rate**, according to **Ipsos Research**.

#### **3. Immediate Call-to-Action and Frequency Benefits**

- **Radio listeners take action within 24 hours** of hearing an ad, making it perfect for last-minute event promotions (**Nielsen Audio Research**).
- **TV ads that air repeatedly in the week leading up to an event increase attendance by 60%**, as they reinforce urgency (**Thinkbox UK**).
- **Combining TV and radio with digital efforts leads to a 45% higher response rate**, proving the power of multi-channel marketing (**Marketing Science Institute**).

### **How to Structure TV and Radio Ads for Event Promotion**

#### **1. Create Urgency with a Clear Call-to-Action**

- Use phrases like **“Don’t Miss Out,” “Limited Time Only,” or “Happening This Weekend”** to create excitement.
- Ensure the **date, time, and location** of the event are stated multiple times in both TV and radio ads.
- Include **a website or phone number for additional details**.

#### **2. Utilize Local Influencers and Community Leaders**

- **Radio DJ endorsements lead to a 20% higher turnout** as they personalize event promotions (**Radio Advertising Bureau**).
- **Featuring recognizable community figures in TV ads** increases audience engagement and attendance (**Ebiquity Research**).
- **Sponsoring local TV segments or radio talk shows** in the days leading up to the event can further amplify exposure.

#### **3. Choose the Best Airing Times**

- **TV ads should air during morning and evening news slots**, as these have the highest local viewership rates.
- **Radio ads should run during drive-time (6 AM - 10 AM, 3 PM - 7 PM)** when most listeners are engaged.
- **Running ads consistently for at least two weeks before the event** increases attendance rates by up to 70% (**Nielsen Media Research**).

### **Case Study: Local Restaurant Grand Opening Campaign**

- A family-owned restaurant ran **local TV and radio ads promoting their grand opening weekend**.
- **TV ads aired on the morning and evening news slots, while radio spots ran during drive-time hours**.
- **The campaign resulted in a 50% increase in foot traffic compared to previous restaurant openings** (**Restaurant Marketing Insights**).
- **Social media engagement doubled as customers mentioned the ads they saw and heard**, proving the effectiveness of traditional media in event promotion.

### **Driving Event Success with TV and Radio**

TV and radio advertising remain **powerful tools for promoting special events and grand openings**.

Their ability to **reach mass audiences, create urgency, and build community excitement** makes them an essential part of any event marketing strategy.

By **structuring ads effectively, leveraging local influencers, and combining with digital channels**, businesses can ensure **maximum attendance and engagement for their events**.

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