--- title: January 2025 Nielsen Total TV & Streaming Snapshot description: Football led January 2025 TV & streaming trends, with record NFL & college football viewership, news surging 26%, and streaming setting new highs. image: https://i-crafters.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20%28300%20x%20175%20px%29%20%281200%20x%20628%20px%29%20%281%29.png --- [Skip to content](https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot#main-content) [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=100&height=100&name=DSP%20Connect%20Logo.png)](https://getdspconnect.com) - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) Open main navigation Close main navigation - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) - [Get Started →](https://portal.getdspconnect.com/launch-client.html) [Get Started →](https://portal.getdspconnect.com/launch-client.html) [All posts](https://www.getdspconnect.com/blog/all) February 27, 2025 # January 2025 Nielsen Total TV & Streaming Snapshot By  [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters)  ·  1 minute read The **January 2025 edition of Nielsen’s Total TV & Streaming Snapshot** reflects a dramatic shift in viewing patterns as audiences moved away from holiday programming and into a busy news cycle. However, **football remained the dominant force across platforms**, driving both **broadcast and streaming engagement**.   ### **Key Insights** 📌 **Football’s Impact Across Platforms** - The **AFC Championship Game** on **CBS** drew an enormous **57.4M viewers**, bolstering **broadcast viewership**. - **January 11th** saw the **second-highest streaming day on record**, reaching **47B viewing minutes**, thanks to the **NFL Wild Card game on Prime Video**. - College football also fueled a **42% increase in Cable Sports**, with the **CFP quarterfinals, semifinals, and championship** ranking as the **top seven cable telecasts** in January. 📌 **Broadcast & Cable Resurgence** - **Broadcast TV** saw its **first share increase since September**, largely driven by **sports, dramas, and news**. - CBS’s **Watson** premiered as the **top drama** of the month, attracting **10.8M viewers**. - **Cable TV** reversed its **monthly declines**, gaining **7% overall**, with **news viewership surging 26%** to become the **largest share of cable viewing**. 📌 **Streaming Trends** - Streaming **declined by 0.7 share points** but was still **up 6.6 points YoY**. - **Netflix** continued its dominance, as **Squid Game** topped the month with **9B viewing minutes**. - [**Disney Streaming** (Disney+, ESPN+, Hulu combined) debuted with a **4.7% market share**, driven by **Bluey** (**4.7B minutes**, second-most streamed title).](https://www.getdspconnect.com/advertising-network) - **Paramount+** tied its all-time high **1.4% share**, thanks to **Landman** (**4.4B minutes**). ### **Looking Ahead** With **February marking the conclusion of football season** via the **Super Bowl**, Nielsen anticipates an **influx of new original programming across both broadcast and streaming platforms**. [🔗 **Source:** Nielsen Total TV & Streaming Snapshot](https://youtu.be/28RX74GESHE?si=HciXfC7PuqVK7SNw) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot) [twitter icon](https://twitter.com/intent/tweet?url=https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot) [envelope icon](mailto:?body=https://www.getdspconnect.com/blog/january-2025-nielsen-total-tv-streaming-snapshot) ## Related posts [![Case Study: Measuring the Impact of Podcast & Streaming Radio Advertising](https://i-crafters.com/hubfs/2025_Social_Posts_-_IC_-_Viewership-wide-17.jpeg)](https://www.getdspconnect.com/blog/case-study-measuring-the-impact-of-podcast-streaming-radio-advertising) [Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising) ### [Case Study: Measuring the Impact of Podcast & Streaming Radio Advertising](https://www.getdspconnect.com/blog/case-study-measuring-the-impact-of-podcast-streaming-radio-advertising) [![Radio Isn’t Dead – It’s Just Getting Smarter for Family Brands](https://i-crafters.com/hubfs/Streaming_TV_Ads_Reaching_Families_Where_They_Wa-wide-2.jpeg)](https://www.getdspconnect.com/blog/your-radio-isnt-dead-its-just-getting-smarter-for-family-brandsblog-post-title-here) [Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising) ### [Your Radio Isn’t Dead – It’s Just Getting Smarter for Family BrandsBlog Post Title Here...](https://www.getdspconnect.com/blog/your-radio-isnt-dead-its-just-getting-smarter-for-family-brandsblog-post-title-here) [![Streaming TV Ads – Reaching Families Where They Watch Now](https://i-crafters.com/hubfs/67f824b769cc84dc920ae2a0-wide-1.jpeg)](https://www.getdspconnect.com/blog/streaming-tv-ads-reaching-families-where-they-watch-now) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising) ### [Streaming TV Ads – Reaching Families Where They Watch Now](https://www.getdspconnect.com/blog/streaming-tv-ads-reaching-families-where-they-watch-now) **Access** [Help Desk](https://helpdesk.getdspconnect.com/en) Client Login [Affiliate Signup](https://getdspconnectcom-998a.endorsely.com/) **Comparison** [DSP Connect vs StackAdapt](https://www.getdspconnect.com/dsp-connect-vs.-stackadapt) [DSP Connect vs Google DV360](https://www.getdspconnect.com/dsp-connect-vs-google-dv360) [DSP Connect vs The Trade Desk](https://www.getdspconnect.com/dsp-connect-vs-the-trade-desk) [DSP Connect vs Choozle](https://www.getdspconnect.com/dsp-connect-vs-choozle) [DSP Connect vs Amazon DSP](https://www.getdspconnect.com/dsp-connect-vs-amazon-dsp) [DSP Connect vs Basis Technologies](https://www.getdspconnect.com/dsp-connect-vs-basis-technologies) [DSP Connect vs Simpli.fi](https://www.getdspconnect.com/dsp-connect-vs-simpli.fi)   **Site Navigation** [Sitemap](https://i-crafters.com/sitemap.xml) [Policies & Procedures](https://i-crafters.com/policies-procedures-influence-crafters) [Privacy Policy](https://i-crafters.com/privacy-policy-influence-crafters)     [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=150&height=150&name=DSP%20Connect%20Logo.png "DSP Connect Logo")](https://i-crafters.com/logo.png) Execute across premium inventory with targeting, retargeting, and full attribution in one platform. 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