--- title: blog | TV Advertising description: TV Advertising | Waves & Waves by Influence Crafters—your go-to blog for expert insights on TV and radio advertising. Amplify your brand and drive local business growth. image: https://i-crafters.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20%28300%20x%20175%20px%29%20%281200%20x%20628%20px%29%20%281%29.png --- [Skip to content](https://www.getdspconnect.com/blog/tag/tv-advertising#main-content) [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=100&height=100&name=DSP%20Connect%20Logo.png)](https://getdspconnect.com) - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) Open main navigation Close main navigation - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) - [Get Started →](https://portal.getdspconnect.com/launch-client.html) [Get Started →](https://portal.getdspconnect.com/launch-client.html) # Waves & Waves Blog Helping businesses ride the power of broadcast marketing. ![1280px-TuneIn_Logo_2018](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/1280px-TuneIn_Logo_2018.webp) ![Sirius_XM_logo_2023](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Sirius_XM_logo_2023.webp) ![New-York-Times-logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/New-York-Times-logo.webp) ![Roku Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Roku%20Logo.webp) ![Peacock Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Peacock%20Logo.webp) ![Hulu Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Hulu%20Logo.webp) ![Paramount Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Paramount%20Logo.webp) ![Disney Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Disney%20Logo.webp) ![ESPN Plus Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/ESPN%20Plus%20Logo.webp) ![own-logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/own-logo.png) ![Netflix Logo](https://i-crafters.com/hubfs/Partner%20Slider%20Logos/Netflix%20Logo.webp) First Prev [1](https://www.getdspconnect.com/blog) [2](https://www.getdspconnect.com/blog/tag/tv-advertising/page/2) [Next](https://www.getdspconnect.com/blog/tag/tv-advertising/page/2) [Last](https://www.getdspconnect.com/blog/tag/tv-advertising/page/2) [![Weekly Local Business Marketing Roundup December 17, 2025](https://www.getdspconnect.com/hubfs/Streaming_TV_Ads_Reaching_Families_Where_They_Wa-wide-4.jpeg)](https://www.getdspconnect.com/blog/weekly-local-business-marketing-roundup-december-17-2025) ## [Weekly Local Business Marketing Roundup December 17, 2025](https://www.getdspconnect.com/blog/weekly-local-business-marketing-roundup-december-17-2025) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Dec 17, 2025 9:41:08 PM GOOGLE BUSINESS PROFILE THIS WEEK Google Tightens Verification Standards & AI-Driven Moderation ... [Read more](https://www.getdspconnect.com/blog/weekly-local-business-marketing-roundup-december-17-2025) [![](https://www.getdspconnect.com/hubfs/TV%20advertising%20for%20local%20businesses%20Radio%20advertising%20benefits%20Local%20business%20marketing%20strategy%20(300%20x%20175%20px)%20(1200%20x%20628%20px)%20(1).png)](https://www.getdspconnect.com/blog/influence-crafters-launches-enterprise-integration-with-flowcode) ## [Influence Crafters Launches Integration with Flowcode](https://www.getdspconnect.com/blog/influence-crafters-launches-enterprise-integration-with-flowcode) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Jun 22, 2025 1:30:06 AM Influence Crafters is proud to announce our full integration with Flowcode, the industry leader in s... [Read more](https://www.getdspconnect.com/blog/influence-crafters-launches-enterprise-integration-with-flowcode) [![How to Write a TV or Radio Ad Script That Converts](https://i-crafters.com/hubfs/Enterprise%20TV%20and%20Radio%20Advertising%20Solutions.png)](https://www.getdspconnect.com/blog/how-to-write-a-tv-or-radio-ad-script-that-converts) ## [How to Write a TV or Radio Ad Script That Converts](https://www.getdspconnect.com/blog/how-to-write-a-tv-or-radio-ad-script-that-converts) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) May 12, 2025 10:50:00 PM Writing a compelling TV or radio ad script requires more than just catchy phrases—it demands strateg... [Read more](https://www.getdspconnect.com/blog/how-to-write-a-tv-or-radio-ad-script-that-converts) [![Why Local Businesses Should Leverage TV and Radio Sponsorships](https://i-crafters.com/hubfs/Enterprise%20TV%20and%20Radio%20Advertising%20Solutions%20%281%29.png)](https://www.getdspconnect.com/blog/why-local-businesses-should-leverage-tv-and-radio-sponsorships) ## [Why Local Businesses Should Leverage TV and Radio Sponsorships](https://www.getdspconnect.com/blog/why-local-businesses-should-leverage-tv-and-radio-sponsorships) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) May 5, 2025 2:41:00 PM For local businesses looking to increase brand awareness, TV and radio sponsorships offer a powerful... [Read more](https://www.getdspconnect.com/blog/why-local-businesses-should-leverage-tv-and-radio-sponsorships) [![Why Frequency Matters in TV and Radio Advertising](https://i-crafters.com/hubfs/Campaign%20Report.webp)](https://www.getdspconnect.com/blog/why-frequency-matters-in-tv-and-radio-advertising) ## [Why Frequency Matters in TV and Radio Advertising](https://www.getdspconnect.com/blog/why-frequency-matters-in-tv-and-radio-advertising) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Apr 28, 2025 2:24:00 PM When it comes to TV and radio advertising, frequency is one of the most critical factors in driving ... [Read more](https://www.getdspconnect.com/blog/why-frequency-matters-in-tv-and-radio-advertising) [![How Medical and Dental Practices Can Use TV and Radio to Attract More Patients](https://i-crafters.com/hubfs/CTV%20and%20Radio%20Advertising%20for%20Real%20Estate%20Agents%20%287%29.png)](https://www.getdspconnect.com/blog/how-medical-and-dental-practices-can-use-tv-and-radio-to-attract-more-patients) ## [How Medical and Dental Practices Can Use TV and Radio to Attract More Patients](https://www.getdspconnect.com/blog/how-medical-and-dental-practices-can-use-tv-and-radio-to-attract-more-patients) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Apr 21, 2025 2:14:00 PM In an industry where trust and reputation are everything, TV and radio advertising remain powerful t... [Read more](https://www.getdspconnect.com/blog/how-medical-and-dental-practices-can-use-tv-and-radio-to-attract-more-patients) [![Streaming TV Ads – Reaching Families Where They Watch Now](https://i-crafters.com/hubfs/67f824b769cc84dc920ae2a0-wide-1.jpeg)](https://www.getdspconnect.com/blog/streaming-tv-ads-reaching-families-where-they-watch-now) ## [Streaming TV Ads – Reaching Families Where They Watch Now](https://www.getdspconnect.com/blog/streaming-tv-ads-reaching-families-where-they-watch-now) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Apr 17, 2025 4:58:00 PM It’s bedtime, and the living room lights are low. A smart TV glows with cartoons, and a tired parent... [Read more](https://www.getdspconnect.com/blog/streaming-tv-ads-reaching-families-where-they-watch-now) [![How to Use TV and Radio to Promote Special Events and Grand Openings](https://i-crafters.com/hubfs/Affordable%20Local%20Video%20Production%20Cost%20%281%29.png)](https://www.getdspconnect.com/blog/how-to-use-tv-and-radio-to-promote-special-events-and-grand-openings) ## [How to Use TV and Radio to Promote Special Events and Grand Openings](https://www.getdspconnect.com/blog/how-to-use-tv-and-radio-to-promote-special-events-and-grand-openings) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Apr 14, 2025 1:56:00 PM For local businesses, TV and radio remain two of the most effective ways to generate excitement and ... [Read more](https://www.getdspconnect.com/blog/how-to-use-tv-and-radio-to-promote-special-events-and-grand-openings) [![](https://i-crafters.com/hubfs/Viewership-wide-11.jpeg)](https://www.getdspconnect.com/blog/retail-media-integration) ## [Retail Media Integration | Influence Crafters](https://www.getdspconnect.com/blog/retail-media-integration) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Mar 24, 2025 11:00:00 PM [Read more](https://www.getdspconnect.com/blog/retail-media-integration) [![The Shifting Media Landscape: Why Businesses Should Prioritize CTV and Radio Advertising](https://i-crafters.com/hubfs/ARC-wide-6.jpeg)](https://www.getdspconnect.com/blog/the-shifting-media-landscape-why-businesses-should-prioritize-ctv-and-radio-advertising) ## [The Shifting Media Landscape: Why Businesses Should Prioritize CTV and Radio Advertising](https://www.getdspconnect.com/blog/the-shifting-media-landscape-why-businesses-should-prioritize-ctv-and-radio-advertising) [Influence Crafters](https://www.getdspconnect.com/blog/author/influence-crafters) [TV Advertising](https://www.getdspconnect.com/blog/tag/tv-advertising)[Radio Advertising](https://www.getdspconnect.com/blog/tag/radio-advertising)[Advertising for Small Business](https://www.getdspconnect.com/blog/tag/advertising-for-small-business)[Local Business Advertising](https://www.getdspconnect.com/blog/tag/local-business-advertising) Mar 17, 2025 5:00:00 AM Digital advertising is undergoing a major transformation, with businesses experiencing diminishing r... 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