---
title: DSP Connect vs Amazon DSP
description: "DSP Connect vs. Amazon DSP: $0 minimums and full self-serve control vs. $35k–$50k/month and a managed service model. Compare open-web reach against Amazon's walled garden for agencies."
image: https://www.getdspconnect.com/hubfs/featured-vs-amazon-dsp.jpg
---

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Platform Comparison

# DSP Connect vs. Amazon DSP: Open-web reach vs. a walled garden built for Amazon.

Amazon DSP is powerful — if your clients sell on Amazon. For agencies managing broad client portfolios across the open web, the access barriers, eCommerce focus, and managed-service model make it the wrong fit.

Amazon DSP minimum

$35k–$50k/month

DSP Connect minimum

$0

Amazon DSP model

Mostly managed service

DSP Connect model

Pure self-serve

## Platform overview

DSP Connect

Built for any client. Any vertical.

Open web. Full control. Revenue share.

- ✓$0 minimum spend
- ✓Full self-serve — you control every campaign
- ✓80+ SSPs across the open web
- ✓Partner revenue share on every dollar managed
- ✓Same-day activation. No contract required.
- ✓AI + human support included

Amazon DSP

Powerful for eCommerce. Limiting for everything else.

- –$35k–$50k/month minimum spend
- –Primarily managed service — limited self-serve access
- –No agency revenue share
- –Inventory skewed toward Amazon-owned properties
- ✓Unmatched Amazon shopper first-party data
- ✓Prime Video, Twitch, Fire TV inventory access

## Feature comparison

| Feature | DSP Connect | Amazon DSP |
| --- | --- | --- |
| Minimum spend | $0  Win | $35k–$50k/month |
| Contract required | No  Win | Yes |
| Self-serve access | Full self-serve  Win | Primarily managed service |
| Activation speed | Same day  Win | Weeks (managed onboarding) |
| Agency revenue share | Yes  Win | No |
| SSP / inventory access | 80+ open web SSPs  Win | Amazon-owned + limited partners |
| Amazon shopper data | No | Yes — best in class |
| Prime Video / Twitch | No | Yes |
| Support | AI + human (24/7)  Win | Managed team (when accessible) |
| Non-eCommerce clients | Any vertical  Win | Limited value outside eCommerce |

Amazon DSP is built to sell Amazon products. DSP Connect is built to grow your agency.

If fewer than half your clients sell on Amazon, you're paying enterprise minimums for a platform that wasn't designed for most of what you do.

## The managed service problem

Amazon DSP is primarily a managed service. That means Amazon's team runs the campaigns — not yours. For agencies, that creates a fundamental problem: you lose visibility, control, and the ability to demonstrate your own expertise to clients.

DSP Connect is pure self-serve infrastructure. You run every campaign. You own the relationship. You keep the margin — and earn a revenue share on top of it.

## When Amazon DSP makes sense

Amazon DSP is the right call when your clients are eCommerce brands selling directly on Amazon who need to leverage Amazon's first-party shopper data — purchase history, browsing behavior, and in-market signals that no other platform can match. If retargeting Amazon shoppers or buying Prime Video and Twitch inventory is central to your strategy, Amazon DSP is genuinely best-in-class for that use case.

For everything else — every agency client that isn't an Amazon seller — DSP Connect gives you broader reach, more control, lower barriers, and a revenue share model that pays you back.

See what your agency would earn.

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[Model your revenue →](https://www.getdspconnect.com/?hsLang=en)

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**Comparison**

[DSP Connect vs StackAdapt](https://www.getdspconnect.com/dsp-connect-vs.-stackadapt?hsLang=en)<https://helpdesk.getdspconnect.com/en>

[DSP Connect vs Google DV360](https://www.getdspconnect.com/dsp-connect-vs-google-dv360?hsLang=en)

[DSP Connect vs The Trade Desk](https://www.getdspconnect.com/dsp-connect-vs-the-trade-desk?hsLang=en)

[DSP Connect vs Choozle](https://www.getdspconnect.com/dsp-connect-vs-choozle?hsLang=en)

[DSP Connect vs Amazon DSP](https://www.getdspconnect.com/dsp-connect-vs-amazon-dsp)

[DSP Connect vs Basis Technologies](https://www.getdspconnect.com/dsp-connect-vs-basis-technologies?hsLang=en)

[DSP Connect vs Simpli.fi](https://www.getdspconnect.com/dsp-connect-vs-simpli.fi?hsLang=en)

 

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