Platform Comparison
DSP Connect vs. Choozle:
Simplicity is good. Getting paid is better.
Choozle built a user-friendly DSP that's great for getting started. DSP Connect built infrastructure for agencies ready to grow past beginner tools — and get paid while doing it.
Platform overview
- ✓$0 monthly platform fee
- ✓Partner revenue share on all managed spend
- ✓80+ SSPs — display, video, CTV, DOOH, native
- ✓AI-powered intelligence + human support — we do both
- ✓Full RTB bid-stream data and transparency
- ✓Same-day activation. No contracts.
- –$99/month platform subscription fee
- –No revenue share back to the agency
- –Limited SSP network
- ✓Very beginner-friendly UI
- ✓Universal pixel — simple conversion tracking
- ✓Cross-channel view for display + social
The real cost comparison
Choozle's $99/month fee looks small in isolation. But combine it with no revenue share, and the gap between platforms compounds quickly as your spend grows.
Feature comparison
| Feature | DSP Connect | Choozle |
|---|---|---|
| Monthly platform fee | $0 Win | $99+/month |
| Minimum spend | $0 Win | $0 |
| Agency revenue share | Yes Win | No |
| SSP access | 80+ SSPs Win | Curated network |
| Activation speed | Same day Win | 24–48 hours |
| Reporting depth | Full RTB data Win | Standard (limited depth) |
| CTV / DOOH access | Yes Win | Limited |
| Interface complexity | AI + human support, self-serve infrastructure Win | Very simple — beginner-friendly |
Choozle is a great first DSP. It's not the right DSP for an agency serious about margin.
The monthly fee is small, but the missing revenue share is significant. At $150k/month in managed spend, that's $162,000/year your agency isn't earning — because you chose the simpler platform.When Choozle makes sense
Choozle is the right starting point if you're new to programmatic and want the simplest possible interface. Their onboarding is friendly, the UI is familiar to anyone coming from Meta or Google Ads, and their universal pixel makes conversion tracking easy to explain to clients.
But simplicity has a ceiling. If you're managing multiple clients, running sophisticated campaigns, or want a DSP relationship that grows with your revenue — Choozle's flat fee model works against you.