--- title: DSP Connect vs Google DV360 description: "DSP Connect vs. Google DV360: no minimums, no credit approval, same-day activation vs. $10k–$50k/month requirements and weeks of onboarding. See why agencies are switching." image: https://www.getdspconnect.com/hubfs/featured-vs-dv360.jpg --- [Skip to content](https://www.getdspconnect.com/dsp-connect-vs-google-dv360#main-content) [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=100&height=100&name=DSP%20Connect%20Logo.png)](https://getdspconnect.com?hsLang=en) - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) Open main navigation Close main navigation - [Home](https://www.getdspconnect.com) - [How We Compare](https://www.getdspconnect.com/platform-comparisons-dsp-connect) - Resources Show submenu for Resources - Client Log In - [Help Desk](https://helpdesk.getdspconnect.com/en) - [Affiliates](https://getdspconnectcom-998a.endorsely.com/) - [Get Started →](https://portal.getdspconnect.com/launch-client.html) [Get Started →](https://portal.getdspconnect.com/launch-client.html) Platform Comparison # DSP Connect vs. Google DV360: Why agencies are leaving the walled garden. DV360 is Google's enterprise DSP. It's powerful — and it was built for brands that spend millions per month. Here's what agencies actually give up to use it. DV360 minimum $10k–$50k/month DSP Connect minimum $0 DV360 setup time Weeks (credit approval) DSP Connect setup Same day ## Platform overview DSP Connect Open infrastructure Built for agencies. No gatekeeping. - ✓$0 minimum spend - ✓No credit approval. No certification required. - ✓Same-day activation - ✓80+ SSPs — not just Google's inventory - ✓Partner revenue share on every dollar managed - ✓Full RTB bid-stream transparency Google DV360 Enterprise power — with enterprise gatekeeping. - –$10k–$50k/month minimums to access - –Credit checks and multi-week onboarding - –Certification requirements before you can run - –No revenue share back to your agency - ✓Deep Google ecosystem integration - ✓Best-in-class YouTube inventory ## The access problem Getting a seat at DV360 isn't just expensive — it's slow. Agencies report waiting weeks just to clear the onboarding queue, with no guarantee of approval at the end. And once you're in, minimum spend requirements mean you're locked into a volume commitment before a single ad runs. - ×**Spend minimums:** Often $10,000–$50,000/month before the platform lets you operate - ×**Credit approval:** Multi-week financial review before access is granted - ×**Certifications:** Required training and testing before campaign execution - ×**No revenue share:** Google keeps the margin on every dollar your clients spend - ×**Walled inventory:** Optimized for Google's own exchange, not the open web ## Feature comparison | Feature | DSP Connect | Google DV360 | | --- | --- | --- | | Minimum spend | $0  Win | $10k–$50k/month | | Contract required | No  Win | Yes | | Activation time | Same day  Win | Weeks | | Credit approval | None  Win | Required | | Certifications | None  Win | Yes | | Agency revenue share | Yes  Win | No | | SSP access | 80+ open web SSPs  Win | Google exchange + limited partners | | YouTube inventory | No | Yes | | Google stack integration | No | Yes (SA360, CM360, GA4) | | Bid-stream transparency | Full RTB data  Win | Limited | DV360 wasn't built for your agency. It was built for brands that spend millions — and every design decision reflects that. Spend minimums, credit approvals, and weeks of onboarding before a single impression runs. DSP Connect removes every one of those gates. ## When DV360 makes sense If you manage Fortune 500 clients with multi-million dollar media budgets and need deep integration with Google's full advertising stack — SA360, CM360, GA4, YouTube — DV360 is legitimate enterprise infrastructure. But for every agency that doesn't have a Google-scale budget, doesn't want a 90-day onboarding process, and doesn't want to hand over margin with nothing in return — DSP Connect is the alternative built specifically for you. No minimums. No approvals. No contracts. Set up your account in under 2 minutes. [Find your setup path →](https://www.getdspconnect.com/get-started-dsp-connect?intercom_survey_id=60351323&hsLang=en) **Access** [Help Desk](https://helpdesk.getdspconnect.com/en) Client Login [Affiliate Signup](https://getdspconnectcom-998a.endorsely.com/) **Comparison** [DSP Connect vs StackAdapt](https://www.getdspconnect.com/dsp-connect-vs.-stackadapt?hsLang=en) [DSP Connect vs Google DV360](https://www.getdspconnect.com/dsp-connect-vs-google-dv360) [DSP Connect vs The Trade Desk](https://www.getdspconnect.com/dsp-connect-vs-the-trade-desk?hsLang=en) [DSP Connect vs Choozle](https://www.getdspconnect.com/dsp-connect-vs-choozle?hsLang=en) [DSP Connect vs Amazon DSP](https://www.getdspconnect.com/dsp-connect-vs-amazon-dsp?hsLang=en) [DSP Connect vs Basis Technologies](https://www.getdspconnect.com/dsp-connect-vs-basis-technologies?hsLang=en) [DSP Connect vs Simpli.fi](https://www.getdspconnect.com/dsp-connect-vs-simpli.fi?hsLang=en)   **Site Navigation** [Sitemap](https://i-crafters.com/sitemap.xml) [Policies & Procedures](https://i-crafters.com/policies-procedures-influence-crafters) [Privacy Policy](https://i-crafters.com/privacy-policy-influence-crafters)     [![DSP Connect Logo](https://www.getdspconnect.com/hs-fs/hubfs/DSP%20Connect%20Logo.png?width=150&height=150&name=DSP%20Connect%20Logo.png "DSP Connect Logo")](https://i-crafters.com/logo.png) Execute across premium inventory with targeting, retargeting, and full attribution in one platform. [linkedin-in icon](https://www.linkedin.com/company/influencecrafters) [twitter icon](https://twitter.com/InCrafters1) [instagram icon](https://www.instagram.com/incrafters/) [Follow us on Facebook](https://www.youtube.com/channel/UCYuwOdcS5rS17WtQZRqBFug) ```json { "@context" : "https://schema.org", "@id" : "https://www.getdspconnect.com/dsp-connect-vs-google-dv360#webpage", "@type" : "WebPage", "about" : { "@type" : "Thing", "name" : "Programmatic DSP Comparison: DSP Connect vs. Google DV360" }, "breadcrumb" : { "@id" : "https://www.getdspconnect.com/dsp-connect-vs-google-dv360#breadcrumb" }, "dateModified" : "2026-03-28", "description" : "DSP Connect vs. Google DV360: no minimums, no credit approval, same-day activation vs. $10k–$50k/month requirements and weeks of onboarding. 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Requires minimum spend commitments of $10,000–$50,000/month, credit approval, and certification. Best suited for Fortune 500 brands deeply integrated into the Google marketing stack.", "featureList" : [ "Deep Google ecosystem integration (SA360, CM360, GA4)", "Best-in-class YouTube programmatic inventory", "Google audience data (in-market, affinity, demographics)", "Broad omnichannel reach" ], "name" : "Google Display & Video 360 (DV360)", "operatingSystem" : "Web", "url" : "https://marketingplatform.google.com/about/display-video-360/" } ``` ```json { "@context" : "https://schema.org", "@type" : "ItemList", "itemListElement" : [ { "@type" : "ListItem", "description" : "DSP Connect: $0. Google DV360: $10,000–$50,000/month.", "name" : "Minimum Spend", "position" : 1 }, { "@type" : "ListItem", "description" : "DSP Connect: No. Google DV360: Yes.", "name" : "Contract Required", "position" : 2 }, { "@type" : "ListItem", "description" : "DSP Connect: Same day. 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Google DV360: Google exchange and limited partners.", "name" : "SSP Access", "position" : 7 }, { "@type" : "ListItem", "description" : "DSP Connect: No. Google DV360: Yes.", "name" : "YouTube Inventory", "position" : 8 }, { "@type" : "ListItem", "description" : "DSP Connect: No. Google DV360: Yes (SA360, CM360, GA4).", "name" : "Google Stack Integration", "position" : 9 }, { "@type" : "ListItem", "description" : "DSP Connect: Full RTB data. Google DV360: Limited.", "name" : "Bid-Stream Transparency", "position" : 10 } ], "name" : "DSP Connect vs. Google DV360 Feature Comparison", "numberOfItems" : 10, "url" : "https://www.getdspconnect.com/dsp-connect-vs-google-dv360" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Google DV360 typically requires minimum monthly spend commitments of $10,000 to $50,000 before platform access is granted. DSP Connect has no minimum spend requirement — agencies can fund exactly what they plan to deploy with no thresholds or commitments." }, "name" : "What are the minimum spend requirements for Google DV360 vs. DSP Connect?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "DSP Connect provides same-day activation. Accounts are created in under 2 minutes and campaigns can launch the same day with no credit check or approval required. Google DV360 requires multi-week onboarding including credit approval, certification completions, and legal review before campaigns can run." }, "name" : "How long does it take to get access to DSP Connect vs. Google DV360?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. DSP Connect operates a partner revenue share model where agencies earn a percentage of the platform's economics on every dollar of managed spend. Google DV360 does not offer any revenue share back to agencies." }, "name" : "Does DSP Connect offer agency revenue share that DV360 does not?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Google DV360 is the right choice for agencies managing Fortune 500 clients with multi-million dollar monthly budgets who need deep integration with Google's full advertising stack — Search Ads 360, Campaign Manager 360, GA4 — and require access to YouTube programmatic inventory. For agencies without Google-scale budgets or who want to avoid lengthy onboarding, DSP Connect is the purpose-built alternative." }, "name" : "When should an agency choose Google DV360 over DSP Connect?" } ], "url" : "https://www.getdspconnect.com/dsp-connect-vs-google-dv360" } ```