Platform Comparison
DSP Connect vs. Google DV360:
Why agencies are leaving the walled garden.
DV360 is Google's enterprise DSP. It's powerful — and it was built for brands that spend millions per month. Here's what agencies actually give up to use it.
Platform overview
- ✓$0 minimum spend
- ✓No credit approval. No certification required.
- ✓Same-day activation
- ✓80+ SSPs — not just Google's inventory
- ✓Partner revenue share on every dollar managed
- ✓Full RTB bid-stream transparency
- –$10k–$50k/month minimums to access
- –Credit checks and multi-week onboarding
- –Certification requirements before you can run
- –No revenue share back to your agency
- ✓Deep Google ecosystem integration
- ✓Best-in-class YouTube inventory
The access problem
Getting a seat at DV360 isn't just expensive — it's slow. Agencies report waiting weeks just to clear the onboarding queue, with no guarantee of approval at the end. And once you're in, minimum spend requirements mean you're locked into a volume commitment before a single ad runs.
- ×Spend minimums: Often $10,000–$50,000/month before the platform lets you operate
- ×Credit approval: Multi-week financial review before access is granted
- ×Certifications: Required training and testing before campaign execution
- ×No revenue share: Google keeps the margin on every dollar your clients spend
- ×Walled inventory: Optimized for Google's own exchange, not the open web
Feature comparison
| Feature | DSP Connect | Google DV360 |
|---|---|---|
| Minimum spend | $0 Win | $10k–$50k/month |
| Contract required | No Win | Yes |
| Activation time | Same day Win | Weeks |
| Credit approval | None Win | Required |
| Certifications | None Win | Yes |
| Agency revenue share | Yes Win | No |
| SSP access | 80+ open web SSPs Win | Google exchange + limited partners |
| YouTube inventory | No | Yes |
| Google stack integration | No | Yes (SA360, CM360, GA4) |
| Bid-stream transparency | Full RTB data Win | Limited |
DV360 wasn't built for your agency. It was built for brands that spend millions — and every design decision reflects that.
Spend minimums, credit approvals, and weeks of onboarding before a single impression runs. DSP Connect removes every one of those gates.When DV360 makes sense
If you manage Fortune 500 clients with multi-million dollar media budgets and need deep integration with Google's full advertising stack — SA360, CM360, GA4, YouTube — DV360 is legitimate enterprise infrastructure.
But for every agency that doesn't have a Google-scale budget, doesn't want a 90-day onboarding process, and doesn't want to hand over margin with nothing in return — DSP Connect is the alternative built specifically for you.