Platform Comparison
DSP Connect vs. Amazon DSP:
Open-web reach vs. a walled garden built for Amazon.
Amazon DSP is powerful — if your clients sell on Amazon. For agencies managing broad client portfolios across the open web, the access barriers, eCommerce focus, and managed-service model make it the wrong fit.
Platform overview
- ✓$0 minimum spend
- ✓Full self-serve — you control every campaign
- ✓80+ SSPs across the open web
- ✓Partner revenue share on every dollar managed
- ✓Same-day activation. No contract required.
- ✓AI + human support included
- –$35k–$50k/month minimum spend
- –Primarily managed service — limited self-serve access
- –No agency revenue share
- –Inventory skewed toward Amazon-owned properties
- ✓Unmatched Amazon shopper first-party data
- ✓Prime Video, Twitch, Fire TV inventory access
Feature comparison
| Feature | DSP Connect | Amazon DSP |
|---|---|---|
| Minimum spend | $0 Win | $35k–$50k/month |
| Contract required | No Win | Yes |
| Self-serve access | Full self-serve Win | Primarily managed service |
| Activation speed | Same day Win | Weeks (managed onboarding) |
| Agency revenue share | Yes Win | No |
| SSP / inventory access | 80+ open web SSPs Win | Amazon-owned + limited partners |
| Amazon shopper data | No | Yes — best in class |
| Prime Video / Twitch | No | Yes |
| Support | AI + human (24/7) Win | Managed team (when accessible) |
| Non-eCommerce clients | Any vertical Win | Limited value outside eCommerce |
Amazon DSP is built to sell Amazon products. DSP Connect is built to grow your agency.
If fewer than half your clients sell on Amazon, you're paying enterprise minimums for a platform that wasn't designed for most of what you do.The managed service problem
Amazon DSP is primarily a managed service. That means Amazon's team runs the campaigns — not yours. For agencies, that creates a fundamental problem: you lose visibility, control, and the ability to demonstrate your own expertise to clients.
DSP Connect is pure self-serve infrastructure. You run every campaign. You own the relationship. You keep the margin — and earn a revenue share on top of it.
When Amazon DSP makes sense
Amazon DSP is the right call when your clients are eCommerce brands selling directly on Amazon who need to leverage Amazon's first-party shopper data — purchase history, browsing behavior, and in-market signals that no other platform can match. If retargeting Amazon shoppers or buying Prime Video and Twitch inventory is central to your strategy, Amazon DSP is genuinely best-in-class for that use case.
For everything else — every agency client that isn't an Amazon seller — DSP Connect gives you broader reach, more control, lower barriers, and a revenue share model that pays you back.