Platform Comparison
DSP Connect vs. Basis Technologies:
One platform for everything vs. one built to pay you back.
Basis combines programmatic, search, and social in a single interface. It's a broad tool for stretched teams. DSP Connect is focused infrastructure — and the only platform in the category that shares revenue with your agency.
Platform overview
- ✓Partner revenue share on all managed spend
- ✓$0 minimums. No contracts. Same-day launch.
- ✓80+ SSPs — full-funnel open web inventory
- ✓Full RTB bid-stream transparency
- ✓AI + human support (24/7)
- ✓You own pricing, margins, and client relationships
- –No revenue share back to the agency
- –Requires demo and onboarding process
- –Programmatic depth limited vs. dedicated DSPs
- –CTV access more limited than open DSPs
- ✓Unified search + social + programmatic workflow
- ✓Built-in pacing and budget management tools
Feature comparison
| Feature | DSP Connect | Basis Technologies |
|---|---|---|
| Minimum spend | $0 Win | Varies — demo required |
| Contract required | No Win | Yes |
| Activation speed | Same day Win | Multi-week onboarding |
| Agency revenue share | Yes Win | No |
| SSP access | 80+ SSPs Win | Curated programmatic network |
| Programmatic depth | Full RTB infrastructure Win | Good — not DSP-specialist level |
| Search + social mgmt | No | Yes — unified workflow |
| CTV access | Yes — via 80+ SSPs Win | Limited |
| Support | AI + human (24/7) Win | Dedicated support team |
| Bid-stream transparency | Full RTB data Win | Standard reporting |
Basis does a lot of things. DSP Connect does one thing — and pays you to use it.
If programmatic is your primary revenue driver, a jack-of-all-trades platform isn't the right infrastructure. DSP Connect is purpose-built for programmatic scale — with a revenue model that grows with you.The "unified platform" tradeoff
Basis's biggest appeal is consolidation — managing search, social, and programmatic from one dashboard. For agencies that are stretched thin and want to reduce tool sprawl, that's genuinely useful. Their workflow tools and pacing features are solid for teams without dedicated traders.
But consolidation comes at a cost. Basis's programmatic capabilities aren't as deep as a dedicated DSP — their CTV access is limited, their SSP footprint is smaller, and they don't offer the RTB-level transparency that agencies need to prove value to clients. And like every other platform in the category, they keep all the margin. DSP Connect gives it back.
When Basis makes sense
Basis is the right fit for agencies that need to manage search and paid social alongside programmatic, and don't want to juggle multiple platforms to do it. If your team is small and efficiency matters more than programmatic depth or margin expansion, Basis's unified workflow is a legitimate advantage.