Platform Comparison
DSP Connect vs. StackAdapt:
Which DSP actually pays you back?
Both platforms offer self-serve programmatic buying with no spend minimums. But they're built for fundamentally different agency models. Here's the real difference.
Platform overview
- ✓Partner revenue share on every dollar you manage
- ✓Same-day activation — no demo call required
- ✓$0 minimums, no contracts, no approvals
- ✓80+ SSPs — full-funnel inventory
- ✓AI-powered platform intelligence + human support when you need it
- ✓Full RTB bid-stream transparency
- –No revenue share back to the agency
- –Requires intro call — 24–72hr setup
- –Small accounts get deprioritized
- ✓Ivy AI — strong predictive bidding engine
- ✓Dedicated human account representatives (named reps)
- ✓In-platform creative studio
Feature comparison
| Feature | DSP Connect | StackAdapt |
|---|---|---|
| Minimum spend | $0 Win | $0 (selective at low budgets) |
| Monthly platform fee | $0 Win | $0 |
| Contract required | No Win | No |
| Agency revenue share | Yes — scales with spend Win | No |
| Activation speed | Same day Win | 24–72 hrs (demo required) |
| SSP access | 80+ SSPs Win | Curated network |
| Support model | AI + human support (24/7) Win | Dedicated human reps |
| Creative studio | No | Yes |
| Bid-stream transparency | Full RTB data Win | Summary reporting |
| Competes for clients | Never Win | No |
StackAdapt is excellent software. But it doesn't share revenue with you. DSP Connect does.
That difference compounds. At $150k/month in managed spend, it's $13,500/month back to your agency — on top of the management fees you already charge.The revenue share gap
Traditional DSPs charge you to use their platform — then pocket the margin from your media spend. DSP Connect flips that model. As an infrastructure partner, you earn a share of the platform's economics on every dollar you manage.
When StackAdapt makes more sense
StackAdapt wins when your clients require high-end creative production through their in-platform studio, or when their Ivy AI's predictive bidding is a hard requirement. Both platforms offer human support — but if a built-in creative studio is on your checklist, StackAdapt has it and DSP Connect does not.
But if you're an agency owner focused on maximizing what you keep — not what you spend on software — DSP Connect is built for you.